Suppose a new player wants to enter the personal computing or smartphones industry.
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Porter’s Five Forces Analysis of Apple can help us understand its industry position and how it compares to the competition. information technology sector, with Amazon, Google, Microsoft, and Facebook.
![threat of new entrants in information technology industry threat of new entrants in information technology industry](https://i2.wp.com/idstch.com/wp-content/uploads/2018/11/nanomagnetism_spintronics.png)
Apple is considered one of the most valuable companies globally and one of the big five companies in the U.S. is an American multinational technology company headquartered in Cupertino, California.